Google Analytics provides powerful tools and solutions for businesses to gain a deeper understanding of their customers. With valuable insights, businesses can make informed decisions to enhance their website, develop targeted audience lists, and more.
Google Analytics is a powerful tool for businesses to gain insights into their customers, but it may not be ideal in terms of GDPR compliance due to its non-EU company status, potential violations of data minimization, lack of consent, and failure to fulfill data subject rights. Alternatives to Google Analytics that prioritize GDPR compliance include Matomo, Piwik PRO, and AT Internet.
