Google Analytics is a powerful tool that allows you to track and measure the effectiveness of your advertising campaigns. It also enables you to monitor the performance of your website on various platforms, including Flash, video, and social networking sites.
Google Analytics is a robust tool for tracking and analyzing advertising campaign effectiveness and website performance across different platforms. However, it may not be ideal in terms of GDPR compliance due to potential violations of data minimization, lack of consent, and failure to fulfill data subject rights. Alternatives to Google Analytics that prioritize GDPR compliance include Matomo, Piwik PRO, and Fathom Analytics.
